Holiday 2011 Spending Through The Eyes of Influencers
The holiday season is a time to reflect on the year behind us and spend time with friends and family. It’s also a time to shop for presents, and the last few weeks for retailers to increase sales for...
View ArticleSocial Consumers Shift Focus to Smartphones
Research released today by the Pivot Conference and Crowdtap reveals that consumers who are active in social networks are increasingly using mobile devices to connect and share across a variety of...
View ArticleTapped In: Brand Advocacy and Snack Foods
The snack food industry in the United States is composed of more than 500 companies. With a combined annual revenue of $27 billion, there is a lot at stake with some of these famous and celebrated...
View ArticleTapped In: The Social Side to Blockbusters
The nature of the film industry is social, and always has been. Going to the theatre, awaiting new releases, discussing with peers. Each of these rely on circles of friends with similar interests....
View ArticleWhy the Future of Marketing is Collaborative [INFOGRAPHIC]
Today we are entering the third phase of social marketing: Collaborative Marketing. Get ready for a future where companies that are closest to the consumers who buy, use, and advocate for their...
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